No matter how hard we try, we can never be well enough prepared to face a crisis. One of the main reasons is that any crisis comes with many uncertainties and changes that are difficult, if not impossible, to anticipate. And the last few years have repeatedly shown us this…

For your brand to turn into a well-engineered machine that gives your business a competitive advantage, you have to know which buttons to push. If you take the first steps into building your brand, you have a growing business or if you have a stable, consolidated business, it’s important to…

Whether your business is a growing start-up or has recently undergone a rapid sprint branding process ( Brandfusion Booster ), the next step is to register and protect it in the territory where you operate. If the branding process takes place internally, before to do any change, make sure that…

After the first part of this article when we found out what defines the Millennials generation, what are their expectations and the relationships they define with brands, we will further present 6 good practices identified by us in terms of packaging design for millennials. 1. Packaging design for Millennials means…

Millennials (almost 30% of the world’s population), also known as Generation Y, are the ones who have revolutionized the world of business and implicitly of branding. They have different attitudes and values and they question everything. They are the WHY generation. …

Today, brands are flexible, agile, and easily adapt to the needs of the modern consumer. That’s because they know how to properly evaluate their status and make the right decisions, with the future of the business in mind. Brand Check-up™ is a professional brand audit service offered by Brandfusion, which…

Millennials (almost 30% of the world’s population), also known as Generation Y, are the ones who have revolutionized the world of business and implicitly of branding. They have different attitudes and values and they question everything. They are the WHY generation. …

We have seen that branding essentially is the process of discovering and expressing clearly and coherently the uniqueness of a business. It is the starting point in a much broader journey in brand building. …

Branding is a process of discovering the uniqueness of a business. The technology developed in the last 30 years has led to increased productivity, the supply of products and services, and the removal of barriers between countries. This has made possible the emergence of new industries such as mobile telephony…